Power Up Your Salesforce Career with Design and AI | Dreamforce 2023
In this session, Pallavi Agarwal and Jason Kobs discuss how AI is changing the way Salesforce professionals approach design, discovery, prototyping, testing, and user adoption. Pallavi explains that design goes far beyond visual styling—it includes understanding business needs, shaping solutions, and creating experiences people can actually use and adopt.
They also explore practical ways AI can help with user stories, acceptance criteria, research, prototyping, test creation, and change management. Just as importantly, Pallavi emphasizes the risks of hallucinations, weak data handling, and overreliance on AI, arguing that these tools should support and accelerate human work rather than replace the fundamentals behind good design and delivery.