Common Sense Media Unifies Data and Boosts Subscriber Growth
Common Sense Media partnered with Kander® on a phased Salesforce Marketing Cloud implementation to unify fragmented data, improve campaign visibility, and create more automated journeys for subscriber engagement and growth.
| Client Name | Common Sense Media (CSM) |
|---|---|
| Industry | Education, Media Literacy & Child Advocacy Non-Profit |
| Project Length | Phased implementation |
Key Technologies
Kander® used Salesforce Marketing Cloud, Salesforce Dashboards, and marketing automation to help Common Sense Media unify fragmented audience data, automate subscriber journeys, and gain clearer visibility into campaign performance and engagement.
About the Client
Common Sense Media is a nonprofit organization that helps families, educators, and young people navigate media and technology more thoughtfully. The organization provides age-based media guidance, digital citizenship resources, and tools that support safer, more informed media and technology use.
The Challenge
Common Sense Media needed stronger visibility across its marketing and subscriber journeys. Fragmented data, ad-hoc campaigns, and disconnected reporting made it harder to understand how users engaged across channels, where journeys could be improved, and which efforts were driving subscriber growth, paid accounts, site traffic, and app downloads.
How We Helped
Kander® Consult delivered a phased Salesforce Marketing Cloud implementation designed to improve data alignment, campaign execution, and marketing visibility.
Org & Tech Assessment: Audited existing processes, data flows, and tools to identify redundancies and establish a more reliable source of truth.
Campaign Development: Built automated campaigns mapped to key subscriber journeys, from initial engagement to paid conversion opportunities.
Data & Team Alignment: Standardized roles, permissions, and data integrity practices to support more consistent execution.
Dashboards & Roadmap: Delivered ROI-focused dashboards and a future-state roadmap for scaling targeting, engagement, and marketing automation.
The Impact
With Kander®'s help, CSM gained:
A single source of truth: Unified data gave the team a more reliable foundation for marketing insights.
Improved campaign visibility: Salesforce dashboards helped connect campaign activity to engagement and ROI.
Stronger subscriber journeys: Automated journeys created a clearer path from sign-up to deeper engagement.
More data-driven planning: Leadership gained better visibility into performance.
Foundation for growth: The implementation created a scalable base for future Marketing Cloud expansion, AI, and analytics.
Looking Ahead
With a stronger Salesforce Marketing Cloud foundation in place, Common Sense Media is better positioned to expand automation, improve audience targeting, and use Salesforce data, AI, and analytics to support long-term engagement and mission impact.
Are Fragmented Campaigns Holding Back Your Growth?
Kander® helps organizations connect data, automate campaigns, and build Salesforce Marketing Cloud foundations that support clearer reporting, stronger engagement, and smarter growth.
