Great Plains Analytical Lab Doubles SDR Outreach Capacity with Agentforce
Great Plains Analytical Laboratory partnered with Kander® on an Agentforce SDR Jumpstart to automate repetitive sales development work, improve lead response times, and give SDRs more time to focus on real prospect relationships.
| Client Name | Great Plains Analytical Laboratory |
|---|---|
| Industry | Food & Nutrition Testing Services |
| Project Length | Agentforce SDR Jumpstart |
Key Technologies
Kander® used Salesforce, Agentforce, and Einstein Generative AI to help Great Plains Analytical Laboratory automate first-touch outreach, follow-up messaging, and activity logging, giving SDRs a more efficient way to scale outreach while keeping Salesforce accurate and up to date.
About the Client
Great Plains Analytical Laboratory is a full-service analytical lab serving the food, nutrition, grain, milling, baking, pet food, and related industries. Based in the Great Plains region, GPAL provides food safety, food quality, microbiology, chemistry, cereal, bake lab, shelf-life, and validation testing services to help clients maintain product quality, meet compliance needs, and make confident business decisions.
The Challenge
Great Plains Analytical Laboratory’s SDR team was spending too much time on repetitive administrative tasks, including drafting emails, logging activities, updating records, and managing follow-up tasks. These manual processes slowed lead response times, limited daily outreach capacity, and created inconsistent data capture inside Salesforce. The team needed a better way to scale outreach while keeping Salesforce accurate and giving SDRs more time for relationship-building.
How We Helped
Kander® delivered an Agentforce SDR Jumpstart designed to automate repetitive sales development tasks while keeping the SDR team in control of the process.
Digital SDR Agent: Configured Agentforce inside Salesforce to support first-touch outreach and repetitive SDR workflows.
Automated Engagement Flows: Built outreach, reply, and opt-out flows aligned to the team’s sales development cadence.
AI-Powered Messaging: Used Einstein Generative AI to support personalized intro emails and follow-up messages.
Salesforce Activity Logging: Ensured outreach activity was captured directly in Salesforce for cleaner reporting and better visibility.
Training & User Guide: Enabled SDRs and managers to monitor, fine-tune, and manage the agent confidently after launch.
The Impact
With Kander®’s assistance, Great Plains Analytical Laboratory improved SDR productivity, increased outreach capacity, and strengthened Salesforce visibility.
60% fewer manual SDR tasks: Reps spent less time on repetitive admin and more time building prospect relationships.
2x outreach capacity: Daily email volume increased from roughly 25–30 emails to 50–60 emails per day.
Faster lead response times: Follow-up times improved from 24–48 hours to minutes.
100% activity logging: Every outreach touchpoint was captured in Salesforce for cleaner tracking and reporting.
20% higher hot lead-to-meeting conversion: Faster follow-up and better targeting helped more high-intent leads convert into meetings.
Looking Ahead
With Agentforce in place, Great Plains Analytical Laboratory has a stronger foundation for scalable sales development. The team can now continue improving SDR workflows, expanding Salesforce automation, and exploring future Service and Marketing agent use cases.
Is Manual SDR Work Slowing Down Your Pipeline?
Kander® helps sales teams automate outreach, follow-up, and activity logging with Agentforce, giving SDRs more time to focus on qualified conversations and revenue-generating work.
