Long-Dash Builds an Easy-to-Adopt Sales Cloud Foundation with Kander®
Long-Dash partnered with Kander® to implement a focused Salesforce MVP that supported pipeline growth, improved access to audience and marketing insights, and created a scalable CRM foundation the team could manage with confidence.
| Client Name | Long Dash, now part of 50,000feet |
|---|---|
| Industry | Creative Consultancy |
Key Technologies
Kander® used Salesforce, Sales Cloud, and out-of-the-box configuration to help Long Dash build a focused CRM foundation that improved pipeline visibility, supported user adoption, and reduced unnecessary technical complexity.
About the Client
Long-Dash, now part of 50,000feet, is a creative consultancy that helps organizations develop strategy, storytelling, and audience-centered experiences. As the business continued to grow, the team needed a CRM foundation that could support pipeline development, revenue generation, brand awareness, and better visibility into growth marketing activity.
The Challenge
Long-Dash needed a new CRM system that could support business growth without creating unnecessary complexity. The team wanted clearer access to data and audience insights so they could better understand the effectiveness of their growth marketing touchpoints.
How We Helped
Kander® implemented a focused Salesforce MVP designed around Long-Dash’s immediate needs, while keeping the system simple enough for strong user adoption and long-term manageability.
Focused MVP Implementation: Built a practical Sales Cloud foundation aligned to Long-Dash’s pipeline, revenue, and growth goals.
Discovery-Led Design: Worked with the team to define their ideal future state and the operational capabilities needed to support it.
Out-of-the-Box Configuration: Used Salesforce’s native capabilities wherever possible to keep the scope tight and reduce unnecessary technical debt.
Adoption-Focused Setup: Designed the system to be easy for the team to use, maintain, and apply to day-to-day business development activity.
Scalable Foundation: Created a CRM structure that could grow with Long-Dash as their business needs evolved.
The Impact
Long-Dash gained a Salesforce system that was easy to adopt, simple to maintain, and built to support future growth.
High user adoption: A simple, focused system helped the team use Salesforce consistently and gain practical insights from the platform.
Improved operational visibility: Long-Dash gained better access to pipeline, audience, and marketing touchpoint data.
Lower technical debt: Minimal custom development created a cleaner, more sustainable operating model.
Scalable CRM foundation: The Salesforce setup can evolve as Long-Dash moves closer to its long-term business goals.
Looking Ahead
With a focused Sales Cloud foundation in place, Long-Dash is better positioned to manage pipeline growth, understand marketing effectiveness, and evolve its CRM as the business continues to scale.
Want to Build a Stronger Sales Pipeline?
Kander® helps teams design practical Salesforce systems that support pipeline growth, improve visibility, and stay easy to manage as the business scales.
